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Report and Database - The New Energy Consumer: Who Are They and What Do They Want?

The data hub to understand consumer attitudes and preferences on innovative energy propositions in Europe

Delta-EE presents an ambitious study looking at consumer attitudes and behaviours towards 52 innovative energy products and services across Europe, across six key European countries and six attitudinal groups.

  • Do you want data that challenges or validates or inspires your thinking regarding the best opportunities for innovative products and services in Europe?
  • Do you want to know which countries will best suit your specific proposition?
  • Do you want to know the customer types who are most likely to want your proposition?
  • Do you want to know how to develop your proposition roadmap?
  • Are you looking to do your own in-house consumer research but want to be sure you focus on the right knowledge gaps and propositions i.e. you need a pre-feasibility study?
  • Do you want to know what propositions European consumers are most interested in?
  • Do you want to benchmark your own market or consumer base against the leading markets in Europe?

This study helps you answer these questions.

 

About The Study

  • The types of propositions included: Time-of-use tariffs, Auto-switching services, Wholesale energy tariffs, PV optimisation, Energy insights information, Smart speakers, Smart thermostat, Electric heating tariffs, Remote diagnostic, High efficiency heating appliances, Local energy tariffs, Energy communities, EVs smart charging.
  • Countries included: France, Germany, Italy, Netherlands, Norway, UK
  • Consumer attitudinal groups: Price sensitive, Financially constrained, Tech savvy, Risk averse, Ethically motivated, Convenience driven
  • More than 250,000 data points
  • Responses from over 5000 adults that make decisions around the energy consumption in their house
  • Rankings of propositions in countries and across attitudinal groups
  • Key questions: Appeal, Understanding, Awareness, Likely uptake, Reason to buy, Concern about buying, Data access acceptance, Feature appeal, Preferred ways of compensation, Behavioural indicators

 

The data included

  • More than 250.000 data points
  • 52 innovative propositions
  • across six key European countries
  • across six attitudinal groups
  • 4 online/mobile quantitative surveys amongst a total of 1021 adults
  • Sample filtered on energy decision makers in the home
  • Fieldwork was conducted in 4 different waves in the time frame 2018-2020
  • Do you want to segment you own customer data? You can do your own segmentation by:
    • Age
    • Gender
    • Income
    • Type of Household
    • Attitudinal groups
    • Urban and rural areas
    • Property they live in
    • Family status
    • Number or rooms in the property
    • Type of tenure
    • Fuel they use for heating
    • If they own a smart meter or not
  • Do you want to know which countries will best suit your specific proposition?
  • Do you want to know the customer types who are most likely to want your proposition?
  • Do you want to know how to develop your proposition roadmap?
  • Are you looking to do your own in-house consumer research but want to be sure you focus on the right knowledge gaps and propositions ie you need a pre-feasibility study?
  • Do you want to know what propositions European consumers are most interested in?
  • Do you want to benchmark your own market or consumer base against the leading markets in Europe?

This database helps you build your own insights from raw data.

 

About The Database

  • The types of propositions included: Time-of-use tariffs, Auto-switching services, Wholesale energy tariffs, PV optimisation, Energy insights information, Smart speakers, Smart thermostat, Electric heating tariffs, Remote diagnostic, High efficiency heating appliances, Local energy tariffs, Energy community, EVs smart charging.
  • Countries included: France, Germany, Italy, Netherlands, Norway, UK
  • Consumer attitudinal groups: Price sensitive, Financially constrained, Tech savvy, Risk averse, Ethically motivated, Convenience driven
  • Key questions: Appeal, Understanding, Awareness, Likely uptake, Reason to buy, Concern about buying, Data access acceptance, Feature appeal, Preferred ways of compensation, Behavioural indicators

 

Access the research

If you would like to access this report and database, email info@delta-ee.com.

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