Our client is a technology developer of an innovative heat storage technology with wide ranging applications. They are seeking series B funding to invest in manufacturing capacity so they can lower costs and expand into target markets.
The key question
Identify market size (Total and Serviceable) for their product, and identify key markets for their product.
What was needed
Detailed data, in depth knowledge of the low carbon heating sector and dependable methodologies were crucial to the success of the project.
We worked alongside the client to deeply understand the capabilities, benefits and application of their heat storage technology and developed a detailed view of the use cases across major European markets and the US. We brought together publicly available and internal datasets on building stock, heating technology and economic factors, and conducted interviews with our extensive network. Comparing the clients product with alternative solutions, we estimated the potential market size for their technology and identified key markets and market segments the client should focus on serving.
Our work has both helped our client in its engagement with investors, showing that they had really ‘done their homework’ on the market, and supported their strategy to enter into new markets.
The LCP Delta difference
LCP Delta we’re perfectly placed to do this work because of our in depth knowledge of low carbon heating markets across Europe, experience in supporting innovative technology companies & our tried and tested methodologies.